The Reassertion of Southern Comfort

Written by Shannon

New packaging, new products and new recipes.


Southern Comfort is reasserting itself in the marketplace by the launching the largest package evolution of the decade. In addition to their package evolution, Southern Comfort is also launching two new products for you to enjoy—Southern Comfort Lime (perfectly mixed, ready-to-go version of the popular SoCo Lime bar call) and Southern Comfort Ready-to-Serve Lemonade. Southern Comfort has provided two recipes for that will make an excellent refreshment for those hot summer nights.

Cajun Thunder

  • 1 oz. Southern Comfort
  • Splash of Cranberry Juice
  • Dash of Tabasco
  • Method: Shake and Strain

Open House Punch

  • 750 ml Southern Comfort
  • 6 oz. Lemon Juice
  • 6 oz. can Frozen Lemonade
  • 6 oz. can Frozen Orange Juice
  • 3 liters Lemon-Lime Soda
  • Glass: Pitcher/Punch Bowl
  • Method: Stir
  • Garnish: Lemon Wheel

About the author


Shannon is a 22-year-old Floridian currently studying PR at the University of South Florida. Her obsessions include: finding the newest fitness trend (currently Physique 57 DVDs), keeping up with the latest celebrity gossip, and her American Eagle stretch jeans. When she has some free time that doesn't include studying for one of her many exams, she enjoys hanging with her friends and family, going to Disney World, shopping, and eating good food. Follow her on twitter @ShannonDormer

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