Style Crave: Lonestar Prada Roadtrip

Written by Ashley

A lone Prada location in the deserts of Texas? Here’s the scoop.

Today’s Style Crave is brought to you not by a hot pair of shoes, or a scantily clad lookbook collection – but by a desolately located Prada store on RT. 90 in Texas Makes me want to road trip to take ridiculous pictures in & around it before it disintegrates in to thin Texas air.

On the outskirts of The Lone Star State near Marfa, Texas, lies a stretch of lone highway, miles of flat land for days, and the lonliest Prada store ever. Since 2005, a Prada building has stood alone, with a non-functioning door, sans customers and sales people, in the middle of nowhere houseing only 20 left-foot heels and six handbags that were chosen from the Fall/Winter 2005 collection by Miuccia Prada herself. The store is actually a permanent art installation, or “pop architectural land art project,” designed by German artist duo Elmgree and Dragset to serve as a fashion time capsule, withstanding the elements, with no repairs or updates, eventually disintegrating back into the natural landscape that acts as the backdrop for it.


About the author


a fun-loving, twenty-something living in Brooklyn. She spends most of her time absorbing all the life, tofu and whiskey that NYC has to offer. Her current obsessions? BDG High-waisted leggings, vintage boot shopping in Williamsburg, Katherine Kwei's sling bag and Melanie Marie's two-finger horn ring.

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