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Research Shows VS Pink is the New Juicy Couture

decline of VS pink (Jeffries company data)
Written by emilyc

I love when there is research and evidence to back up my own thoughts and opinions. Research analysts at Jefferies, a global investment bank and institutional securities firm, conducted a survey that concluded that Victoria’s Secret Pink’s core customers are not buying more of the product and don’t view it as becoming more popular in the future. I mean, did they even have to waste their time on a survey and analysis about this topic? I could have told you that one.


Some recurring standout words from the customer survey were “overpriced” and “expensive.” The impending decline of the Pink brand is very Juicy Couture-esque.  I remember that day in ’07 when I started thinking “overpriced, expensive” about my Juicy velours (Juicy’s sales fell 18% between 2008 and 2012). The logo days are over, and frankly, so are coordinating sweatsuits.

Google search trends for “Victoria’s Secret Pink” are down from the past two years; just another reason to hold a ritualistic burning of your neon undies and LOVE PINK-emblazoned sweats before the fashion industry holds a proverbial burning of your sense of style.

What does this mean in the grand scheme of life? Probably that college-age girls are getting it together, and by “it,” I mean their outfits to wear to class.

juicy vs pink

Image and data [via]

About the author


Emily is a New Yorker trapped in a Floridian's body and loves every minute of her big city life. With a major in international business and years of being surrounded by ill-fitting suits and all the wrong shoes, she learned that the importance of fashion needs to be communicated to the world. To her, fashion is on the same level as charity work and feeding hungry children. Emily can be found frolicking the streets of her gayborhood enjoying the off-color humor of the gays.

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