Keratin: The Next Generation

Written by Steph

When it comes to hair care, the east is over and the buzz is on Brazil– more specifically, Brazilian keratin treatments. Keratin products have steadily outshone the once wildly popular Japanese hair straightening; providing sleek & shiny results without compromising the health of the hairstrands. While controversy surrounds the preservatives that allow salon treatments to have long-lasting effects, the verdict is in on keratin as a styling tool: it does wonders for damaged, stressed out hair. In the coming months, you can expect keratin-based products to crop up on shelves everywhere from CVS to Sephora. Try these three on for size when your hair is in need of a little TLC:

1. Paul Mitchell Awapuhi Wild Ginger: Paul Mitchell’s latest line includes a bevy of keratin-infused products; including the Keratin Intensive Treatment. It’s designed to act as a deep conditioning mask; but I’ve found it works great as a styling product. Apply it to damp hair and sleep with it overnight to achieve a head of defined waves or curls come morning. Available at  Paul Mitchell salons (find one here).

2. Sally Hershberger’s Hyper Hydration: The wallet-friendly Hyper Hydration line is great for styling damp hair or re-styling dry hair. Try the Super Keratin Spray; formulated to tame frizzy, dry locks. It’s lightweight enough to be used on baby-fine texture without leaving the hair weighed down by proteins and oils. $12.50 at Ulta & Duane Reade.

3. Rio de Keratin’s Cocolada Treatment: We’re wild about Rio de Keratin’s Cocolada Treatment here at TLS (check out Ashley’s review). If you’re willing to splurge on keratin but want to avoid harsh chemicals, look no further. The Cocolada Treatment removes 30% of your curl and 100% of your frizz for up to two months. This treatment drastically cuts down styling time and helps eliminate heat damage caused by blowdryers and flatirons. $75 at

Disclosure: All products were provided for review. No monetary compensation was received for this review. All opinions belong to the author.

About the author


a born-and-bred Brooklyn brunette prone to excessive alliteration. Follow her on Twitter @omgstephlol. Read more here.

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