5 Reasons for the Cupcake Industry Recession

The cupcake industry
Written by emilyc

The once wildly popular cupcake industry is now going through its very own equivalent of to 2007-2008 economic meltdown. Ok, maybe it’s not that extreme, but the cupcake industry is on the downturn. I know, right? How is that even a possibility? We are talking about cupcakes, after all, but here are 5 reasons why such a tragic waning is happening.

The cupcake industry

1. Thanks to certain movies and shows (Girls and Bridesmaids, not to name names) cupcakes have acquired a bad rep i.e. a symbol of female loneliness, sadness, and general not-having-your-life-togetherness.

2. A cupcake vending machine was featured on Honey Boo Boo. I’m surprised that didn’t single-handedly end the entire existence of cupcakes.

3. Hurricane Sandy came between businesses and their cupcake-making. Magnolia Bakery claims they have rodents from it – ugh, so disappointing – and Crumbs had to close a few stores – but eh, Crumbs was never that fantastic to begin with.

4. They became too corporate with Magnolias opening up internationally and Crumbs going public. Byeee cute local cupcake brands.

5. People are becoming more and more cognizant of the magic of real cake. It’s having a renaissance, it’s chic again. Cupcakes are so 2010.


I mean.

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About the author


Emily is a New Yorker trapped in a Floridian's body and loves every minute of her big city life. With a major in international business and years of being surrounded by ill-fitting suits and all the wrong shoes, she learned that the importance of fashion needs to be communicated to the world. To her, fashion is on the same level as charity work and feeding hungry children. Emily can be found frolicking the streets of her gayborhood enjoying the off-color humor of the gays.


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