Wine Refills from a Giant Tank: LIKE!By Bryce • Sep 15th, 2010 • Category: Alcohol, FOOD AND TRAVEL, Vacations
I love wine, big machinery, and being green… the French have totally hit the nail on the head with this one.
Bring your own resealable bottles, Poland Spring containers, jerrycans, whatever. Or you can get one at the store. Select your grade (red, white, or rosÃ©). Pump. Print receipt.
Astrid Terzian introduced this concept that hearkens back to a bygone era when wine would arrive in Paris shops in tonneaux and consumers would bring their own flagons to fill. But today, Terzian says, she started this scheme in fall 2008 to fill a niche, tapping into two key themes, environmental awareness and the economy. (She actually wanted to buy a wine property and run a B&B but it was too expensive. So she turned to what she says she knew how to do: sales.) The elimination of packaging mass means that the wine can be shipped much more efficiently from a cost and carbon perspective.
The cost-savings are passed on to the consumer in the form of low prices of 1.45 euros/liter (about $2/liter). She installed her first machine in June 2009 at the Cora supermarket in Dunkirk and now has them installed in eight supermarkets in France. The wines vary; one is a 2009 from the Rhone, technically a vin de pays mÃ©diterranÃ©e.
Image and link: DrVino
Bryce is Bryce Gruber is a Manhattanite mom who can be found jet-setting off to every corner of the globe. She loves exotic places, planes with WiFi, summer clothes, & Sucre brown butter truffles. Bryce's aim is to do to luxury what Elton John did to being gay. Follow her on twitter @brycegruber
All posts by Bryce