Win It: Zooey Deschanel’s Beauty Addiction

Once upon a time, before my blogging days, I suffered the daunting task of finding the perfect black eyeliner all on my own. Instead of reading product reviews or harassing Sephora employees, I turned to the one place I could always rely on for innovative beauty products: Ashley’s makeup bag.

What I found was Beauty Addict’s Effortless Eyes eyeliner. It glides on, and more importantly, it stays on. If my say so isn’t enough, my girl Zooey Deschanel is a fan, too. You know, Zooey Deschanel, of the Sexiest Eyes Ever Deschanels. Just ask your boyfriend (or any straight male). And paired with this, you’re sure to have a serious win-win, eye-sex situation on your hands.

Enter to be one of the 10 to win this week’s 2-for-1. :


Lash Galore $18 at

  • Formulated with Pro Vitamin B5 and Silk Protein for maximum conditioning, length and definition
  • Buildable formula to allow more coats with no clumping

Effortless Eyes Eyeliner $16 each at

  • The slim, triangular design makes it a dream to use – and show off!
  • Created to work with each of the four “color families”: Glow – a unique blue, Express – the perfect bronze, Motivate – a rich plum and Seduce – an elegant black. Click here to check out the colors.

FOR OFFICIAL ENTRY (Giveway ends June 18, 2010 – Open to Continental US Only):'
a born-and-bred Brooklyn brunette prone to excessive alliteration. Follow her on Twitter @omgstephlol. Read more here.

  • Samantha

    Motivate. I find purple with my dark brown eyes, sexy and the guys seem to notice it too.

    RT @Samantha3050

  • Seduce. Classic black nerver fails!

    RT’d @Shelatat and @BGgals

  • Jules

    I’d go with seduce… Everyone needs a great black eyeliner. 🙂

  • mollydo2

    I love all of them, but I can only pick one…and the winner is…SEDUCE!!! Retweet and Follow @mollydo2 – Thank you!

  • Oclarkee

    Awwww the Glow is very pretty 😀 Following both & retweeting on twitter @Oclarkeee

  • soulhorse

    Would love to try \Motivate\ because I usually tend to stick with black/charcoal and I want to be adventerous and try something new!!!

  • sexyknickers68

    I really LOVE the Motivate, it would make my eyes pretty!!! @sexyknickers68 Shared on Facebook – Paula C.

  • j868jenn

    SEDUCE – I love jet black on my eyes. Following everyone retweeted, etc. Have a great weekend!

  • jillyrh

    I’d love Seduce!!

  • Irene L.

    I follow and tweet @little_bitty1 I’d love to win the Express, cause I think it would go with brown eyes.

  • If I was the lucky winner I’d pick Seduce ❤, like the way ebony makes my almond eyes pop.
    Zooey & I agree that Babycakes bakery is wonderful so this eyeliner is probably a sweet kajal treat tew =)

  • All the colors are beautiful, but I would have to go with GLOW because its dark enough to blend in with just enough colorful to pop!

  • katsoup

    If I won, I would love to have Motivate

  • Gigi

    I’d like to swipe Seduce. Nuff said.

  • Cece

    Definitely Seduce. Nice smoldery black.

  • Luv

    I would love \seduce\. It will make my green eyes even sexier . I also tweet the link. @LuvTrinity

  • TheRealLimolady

    Seduce Me With NY’s Native Fashion Color. The only thing that goes perfectly with the “Little Black Dress” is a little bold Beauty Addicts Effortless eyeliner pencil topped off with Beauty Addicts Fabulous Lash Galore! (-:

  • saldav83

    I would love to try the GLOW. I only wear Black, so I want to see if the Blue will sexify my eyes.
    tweeted @tickingsal

  • sophia

    express is a gorgeous coffee/caramel color and i think it’d be a perfect offset to my pale blue eyes. this of course isn’t to say i wouldn’t love to try the other three too!!

  • dnates

    secude, because that’s what I’d do to my bf wearing it! The fact that Zooey wears this too is the icing on the cake!

  • I would like the blue one, b/c it would just make my beautiful brown eyes GLOW!

  • navy blue