New Rebecca Minkoff Wearable Tech is Genius

If you haven’t seen the new Rebecca Minkoff wearable tech debuts, you need to. So here goes:

Let me start by saying that there are about 120,988 wearable tech companies out there right now. The vast majority of them put out ugly products that don’t actually improve the quality of life by any stretch.

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Rebecca Minkoff, however, is taking you from your usual fringy purse game with her to that “oh crap I forgot my lightning cable, but no worries because it’s in my cutesy bracelet” moment. Yes. Truth. I’ll explain.

Here are details on the 2 new Rebecca Minkoff wearable tech options, and frankly, the latter is my favorite because I might actually use it about 14 times a day:

The Notification Bracelet is a gold chain-link bracelet with pyramid studs. The $120 accessory alerts the wearer to calls and texts via Bluetooth pairing with the consumer’s mobile device. It programs up to 25 contacts and will vibrate when the wearer receives an important alert.

The Lightning Cable Bracelet, priced at $58, is a black leather bracelet, adorner with the brand’s signature flat gold stud and a gold clasp that hides connectors. The cable bracelet converts into a USB connector to charge and sync your iPhone. The gold clasp hides the USB connectors so that no one will be able to see the bracelet’s technological capabilities.

The bracelets were designed with the fashion forward girl in mind- to the naked eye, observers wouldn’t know either of the bracelets contain any technological capabilities.

Both  are available for purchase at Rebecca Minkoff Stores and RebeccaMinkoff.com

Bryce Gruber is a Manhattanite mom who can be found jet-setting off to every corner of the globe. She loves exotic places, planes with WiFi, summer clothes, & Sucre brown butter truffles. Bryce's aim is to do to luxury what Elton John did to being gay. Follow her on twitter @brycegruber