Upcoming Calvin Klein ads will depict gay relationships, because texting homos is a fashion thing.
In the age of the hookup culture, it is no surprise that big brands like Calvin Klein are adopting advertising targeted to millenials that use hookup apps. Calvin Klein’s new marketing campaign will feature promiscuous gay couples arranging hookups and trysts via social media interaction and apps. The ads will focus on gay and lesbian couples for the first time in the brand’s history, proving that it is not only up to snuff regarding gay presence in marketing, but also with ‘kids these days’.
READ MORE: Study Finds Millennials Are Less Slutty Than Their Parents
Some might say they are condoning the hookup culture and ‘calling gay people sluts’ with this message, but frankly, as a homo, I approve.
