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Bling by Sammi Sweetheart

Written by Steph

Sammi Sweetheart, addicted to throw-your-shit-on-the-deck super-fucking-tough love, has teamed up with RichRocks to launch her own line of (mostly heart-shaped) crystal jewelry.

Sammi Sweetheart, addicted to throw-your-shit-on-the-deck super-fucking-tough love, has teamed up with RichRocks to launch her own line of (mostly heart-shaped) crystal jewelry.


If I had to describe the Sammi Sweetheart line, I’d say, “Avon. The necklace your mom buys you as a stocking stuffer because it’s cheap enough and says, ‘I know you don’t wear jewelry, but it was so cheap that I just had to. Love, Mom.’ Comes in a crushed velvet jewelry box. Possibly extracted from a claw machine – which could’ve taken hours and endless quarters.”

Every piece in Sammi’s line is under $50, so that fans of all socioeconomic backgrounds can afford her boardwalk jewelry. Available exclusively at RichRocks.

About the author

Steph

a born-and-bred Brooklyn brunette prone to excessive alliteration. Follow her on Twitter @omgstephlol. Read more here.

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