Your Own Personal Shoe Stylist for $39/Month
By Amber • Sep 26th, 2009 • Category: FASHION, Shoes and Accessories
Just in case you didn’t have enough shoes already…
Kim Kardashian has come up with a way to help you take your shoe collection to absurd new heights with ShoeDazzle, a monthly membership society – similar to the fruit of the month club, but with shoes.
You go to ShoeDazzle.com and take a short survey about your style and preferences. It asks you questions like, “Who do you think is dressed the best?” and shows you pictures of three models, or “Whose sense of style do you most admire?” and shows you three celebrities like Rihanna, Sienna Miller and Jennifer Aniston. It also has you look at some shoes and pick your favorites, and specify your favorite shoe colors.
Then, somehow, they e-mail you back with five “handpicked” choices of shoes for you to choose from.
For me, the ShoeDazzle stylists chose two gladiator-type styles, a couple pairs of pumps and a studded black platform. They give the shoes cute names like “Chandra” and “Sasha,” and include a little paragraph about the shoe, from the stylist’s point of view.
Here’s my favorite, “Stella.”
Once you choose a shoe, your credit card is charged $39 (that includes shipping), and they will continue to send you shoe selections every month. If you don’t like the shoes during a certain month, you can select “Skip this Month” and your credit card won’t be charged. Or, you can click the “Send Me New Shoe Options” button to request alternate selections.
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Amber is a publicist on Michigan Avenue in downtown Chicago. She loves mojitos, stimulating conversation and attractive window displays. She was mesmerized by liquid leggings, but didn’t have the guts to actually wear them. Her addictions: magazines, Clinique Black Honey lip gloss and Ice Breakers mints.
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